Ever wondered how to control the number of emails Amazon sends you? Not only transactional ones but promotional spam too. I tried, and I was impressed with the effort Amazon has gone to so that I can control the emails I receive. See how it works.
The search engine is keen to ensure its users have a good experience. It doesn’t want to show search results on mobiles for web pages that will be hard to read on a phone. It wants to prioritise things that will be useful.
So, if your website doesn’t pass the mobile-friendly test, you may find it hard to achieve visibility in search results, which will impact the traffic your site attains.