Some of the people you connect with on Facebook may be your target customers but they may never do business with you through Facebook.
Corporate Social Responsibility is a current buzz phrase which relates to the real world, but how responsible is your company when it comes to digital social networking? Every company, large or small, should implement a social media policy.
Just as a company might create rules for the use of its logo and brand colour scheme, and just as the HR department will create rules for staff behaviour in and out of the office, a company without a social media policy is, at best, naive and, at worst, negligent.
My Baby Radio is a fine example of a small business that is growing organically. The business, set up by Peter and Joanne Gallacher in…