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Tag: Twitter

If you Like that, you won’t like getting fired

Like or not like on Facebook?How can clicking a Facebook Like button get you fired? When you like the Facebook page of your boss’s rival, that’s how. Deputy Sheriff Daniel Ray Carter of Hampton, Virginia, was fired from his job because he clicked Like on the page of Jim Adams, who was running for election to the post of sheriff against Carter’s incumbent boss BJ Roberts. After Roberts won the election and retained his job, he fired Carter. Carter sued on the grounds of his constitutional rights to free speech, but the judge in the case disagreed with him.

The federal judge said, “It is the Court’s conclusion that merely “liking” a Facebook page is insufficient to merit constitutional protection. In cases where courts have found that constitutional speech protections extended to Facebook posts, actual statements existed within the record.”

Is your customer service being seen to be done?

Customer service app - Thomas CookCustomer service is like justice – not only must it be done but it must also be seen to be done. Your company has a better chance now than ever before to show customer service in operation, but are you one of the majority who fail to recognise this?

Facebook and Twitter allow you to provide a public platform for you to make your customer service activities visible to all. Traditionally, customer service is a private company-to-customer operation. With social media, customers can ask questions for all to read.

PhoneDog vs Noah Kravitz over Twitter

noah Kravitz on TwitterAn ex-employee of mobile specialist PhoneDog in the US is being sued over his Twitter account. Noah Kravitz worked as a reviewer and blogger for PhoneDog for four years, during which time his @phonedog_noah Twitter account achieved 17,000 followers.

When he left the company earlier this year, he changed the name of his account to @noahkravitz and carried on tweeting as normal, but PhoneDog has filed a suit against him, saying the Twitter account and its 17,000 followers belong to them.

Twitter adds Activity tab

Twitter logo with birdTwitter has made some interface changes with a new Activity tab and the removal of the Mentions tab. When you log in to the Twitter website, you will see a menu item above your timeline called “Activity”. This shows activities by people you are following.

This seems like a good idea but I can’t help thinking it is perhaps also Twitter’s reaction to Google Plus and recent Facebook changes – which allow you to filter timeline content by groups of people.

How social media has changed marcoms

Social networking crowdMarketing and communications (“marcoms” to jargon fans) used to be an “after the fact” affair. A company launched a product or formed a partnership and then put out a press release to tell people after the event. Sometimes of course press releases announce upcoming events.

Since the arrival of social media, I am intrigued to see how business communication has changed.

10 tips for your corporate social media policy

Corporate Social Responsibility is a current buzz phrase which relates to the real world, but how responsible is your company when it comes to digital social networking? Every company, large or small, should implement a social media policy.

Just as a company might create rules for the use of its logo and brand colour scheme, and just as the HR department will create rules for staff behaviour in and out of the office, a company without a social media policy is, at best, naive and, at worst, negligent.

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