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Tag: Reputation Management

PR people need to catch up with social media

Rick PerryThe online world moves faster than most people are able to plan. Many companies are stuck in the dark ages of public relations – where meetings are held to discuss plans of action, while the social media world moves without thinking.

The recent Rick Perry story in the US is cited by ClickZ in an excellent article examining this problem. Republican hopeful Rick Perry embarrassed himself in a TV debate by not remembering the point he was trying to make, and he wasn’t able to even ad lib a bluff. He just went blank, and the video clip went viral around the world.

Do you give a XXX about your brand?

Is it porn or innocent?
Is it porn or innocent? See link at the bottom.

The domain name industry is about to see another gold rush, with domain registrars making a fortune out of brand owners’ fear of being associated with porn. I am pulling no punches in my criticism of this legal tomfoolery.

I am talking about the .XXX top level domain (TLD) launch, which is designed to make adult websites more easy to spot. The idea is simple, if you run a porn site, instead of being sluttyboredhousewives.com, you need to become sluttyboredhousewives.xxx. You pay somewhere between £129 and £199 to register your .XXX domain, then in future the lowly internet user will be able to tell the difference between a porn site and a non porn site.

Had a bad review? Why not sue?

Portugal beachI’ve written before about the dangers of calling in the lawyers when someone writes something negative about your company. Another example of this is about to play itself out in the form of KBS Property Investments vs Expats Portugal.

The latter is a forum for English speakers who live in or love Portugal, KBS Property Investments is a company run by Khes Smedley in Rochdale that specialises in selling property in the Algarve. More than 12 months ago a person posted on Expats Portugal about their experience of KBS, whose business model includes free flights to the Algarve for prospective buyers with a “no obligation” promise. The disgruntled poster complained that KBS did fly him to Portugal but then the hotel asked him to pay his bill. He said he argued that this was supposed to be paid for by KBS but paid the bill anyway so as not to create a fuss.

Phone Hacking: a reputation management lesson

News of the World final coverThe News of the World phone hacking scandal is a lesson for any business in how not to manage bad news. In a world where social media gives every man and his mouse an instant voice; where social networks allow the instant worldwide dissemination of scandal, not just News of the World but the global empire that owns it has been slapped in the face by the common man.

The lesson to be learned from the phone hacking story is that you should be open and up front, not be economical with the truth and not try to cover up things that would appear far worse if revealed by other parties.

10 tips for your corporate social media policy

Corporate Social Responsibility is a current buzz phrase which relates to the real world, but how responsible is your company when it comes to digital social networking? Every company, large or small, should implement a social media policy.

Just as a company might create rules for the use of its logo and brand colour scheme, and just as the HR department will create rules for staff behaviour in and out of the office, a company without a social media policy is, at best, naive and, at worst, negligent.

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