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Tag: Reputation Management

Why gamble with your website reputation?

If you write articles just to place them on third party sites, just to create links for Google to read, you should take a serious look at this practice. I won’t say you shouldn’t do it – after all, you have a right to publish anything anywhere if you see fit. If you are doing it blindly though, or if you are paying someone else to do it and they are doing it badly, you could soon be seeing a drop in the traffic you get from search results.

If you Like that, you won’t like getting fired

Like or not like on Facebook?How can clicking a Facebook Like button get you fired? When you like the Facebook page of your boss’s rival, that’s how. Deputy Sheriff Daniel Ray Carter of Hampton, Virginia, was fired from his job because he clicked Like on the page of Jim Adams, who was running for election to the post of sheriff against Carter’s incumbent boss BJ Roberts. After Roberts won the election and retained his job, he fired Carter. Carter sued on the grounds of his constitutional rights to free speech, but the judge in the case disagreed with him.

The federal judge said, “It is the Court’s conclusion that merely “liking” a Facebook page is insufficient to merit constitutional protection. In cases where courts have found that constitutional speech protections extended to Facebook posts, actual statements existed within the record.”

Does your website take a break?

How can I help you?This week I stayed in a budget hotel with my family during the school holiday. On arrival at the hotel the reception desk was unattended. Standing in front of the desk, wearing the uniform of the hotel, was a lady who appeared to be waiting for someone. This lady stood there for five minutes, not acknowledging our presence in any way and we assumed she was perhaps just comfortable with the fact that the receptionist had stepped out for a moment and we would be served imminently.

Argos wants reviews, but does it really?

Argos reviewsIf you take the time to write what you think is an honest and well-reasoned review of a product you have paid good money for, you might understandably feel aggrieved when the company that invited you to write the review says it isn’t good enough to be published.

This happened to me recently on the Argos website after they emailed me to invite me to review a child’s bed I had bought. I wrote the review and then received an email a few days later to say, “Unfortunately we could not publish your review as it did not meet our guidelines.”

Stop SOPA and PIP – why the world should care

SOPA resistence dayThe majority of internet users have perhaps by now heard the term SOPA. They may have even heard of PIP – because today many global web brands have blacked out their sites to protest against these proposed pieces of US legislation.

Journalists in the UK have described the bills going through the US Congress as local legislation for America, and perhaps millions of ordinary people are dismissing the growing protest as a geek-fest or something that really doesn’t affect their daily lives. After all, if millions of people don’t vote because they don’t think anything ever changes, why should they care about a bill that is designed to target piracy? The internet will still carry on, right?

Is your customer service being seen to be done?

Customer service app - Thomas CookCustomer service is like justice – not only must it be done but it must also be seen to be done. Your company has a better chance now than ever before to show customer service in operation, but are you one of the majority who fail to recognise this?

Facebook and Twitter allow you to provide a public platform for you to make your customer service activities visible to all. Traditionally, customer service is a private company-to-customer operation. With social media, customers can ask questions for all to read.

Is Klout another

Klout scoreIn 1999, while we were still riding the up-curve of the dotcom boom, the industry was full of frenzied talk about the launch of This exciting technological revolution would propel online shopping into the 21st century, we were promised. The resultant site collapsed because of that very same technology being too hard to use and making the site so cumbersome that it never got out of the starting gates. Millions of dollars of investment went down the pan and hundreds of people were laid off.

Today, we no longer fall for fanciful stories of future success without proof of concept. The bursting dotcom bubble taught us that, but we are experiencing a new kind of bubble where emperors are appearing with their new clothes in the form of big players that will ultimately fall down.

PR people need to catch up with social media

Rick PerryThe online world moves faster than most people are able to plan. Many companies are stuck in the dark ages of public relations – where meetings are held to discuss plans of action, while the social media world moves without thinking.

The recent Rick Perry story in the US is cited by ClickZ in an excellent article examining this problem. Republican hopeful Rick Perry embarrassed himself in a TV debate by not remembering the point he was trying to make, and he wasn’t able to even ad lib a bluff. He just went blank, and the video clip went viral around the world.

Do you give a XXX about your brand?

Is it porn or innocent?
Is it porn or innocent? See link at the bottom.

The domain name industry is about to see another gold rush, with domain registrars making a fortune out of brand owners’ fear of being associated with porn. I am pulling no punches in my criticism of this legal tomfoolery.

I am talking about the .XXX top level domain (TLD) launch, which is designed to make adult websites more easy to spot. The idea is simple, if you run a porn site, instead of being, you need to become You pay somewhere between £129 and £199 to register your .XXX domain, then in future the lowly internet user will be able to tell the difference between a porn site and a non porn site.