When a company sets a challenge with the promise that one person will win $250,000, you would expect people to be up and at ’em, trying to win the money.
Digital marketing tips, views and analysis
Tag: Promotions
When it comes to running a draw, it’s the prize that counts. But you don’t need to splash out on a huge grand prize to get attention. Just think creatively.
Google search trends show that the ice bucket challenge has massively increased awareness for ALS and MND in less than a month. But not everyone likes it.
If you are running a paid campaign on Twitter, you can have your ads appear based on different combinations of words – even synonyms.
I was pleased to receive an email from LinkedIn telling me about the launch of its new statistics feature for company pages. Here’s what the email said.
“We’d like to let you know about an exciting new feature just launched for Company Pages — Follower Statistics.
“The Follower Statistics tab gives you a deeper understanding of your followers and their demographics. Plus, it shows activity and trends around your company status updates.”
Some brand owners are showing some great initiative with Pinterest, gamifying their use of it. For retailers, Pinterest is a great way to build and share an online catalogue.
