Twelve years ago the dotcom industry suffered the effects of rapid boom and bust as mega company after mega company collapsed. However, the internet continued to grow, to employ ever more people and we have continued to see innovation and new companies.
Marketing and communications (“marcoms” to jargon fans) used to be an “after the fact” affair. A company launched a product or formed a partnership and then put out a press release to tell people after the event. Sometimes of course press releases announce upcoming events.
Since the arrival of social media, I am intrigued to see how business communication has changed.
LinkedIn is a business networking tool, especially popular with people who use it to connect with ex-colleagues. However, a test case in the US suggests many people could be breaking the law, if they use it in breach of non-compete contracts.
With tools like Hootsuite and Tweetdeck making it easier to disseminate content quickly across multiple outlets, the temptation is to just blast as much as possible, as often as possible across all your touch points. However, communication needs to be handled sensitively if you want to maximise your results. These tips should help.