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Tag: LinkedIn

LinkedIn introduces follower statistics for company pages

LinkedIn follower statisticsI was pleased to receive an email from LinkedIn telling me about the launch of its new statistics feature for company pages. Here’s what the email said.

“We’d like to let you know about an exciting new feature just launched for Company Pages — Follower Statistics.

“The Follower Statistics tab gives you a deeper understanding of your followers and their demographics. Plus, it shows activity and trends around your company status updates.”

How social media has changed marcoms

Social networking crowdMarketing and communications (“marcoms” to jargon fans) used to be an “after the fact” affair. A company launched a product or formed a partnership and then put out a press release to tell people after the event. Sometimes of course press releases announce upcoming events.

Since the arrival of social media, I am intrigued to see how business communication has changed.