Digital marketing tips, views and analysis
Is there a better web invention since the WWW than the hashtag? It has changed our ability to communicate with a wide audience, and it enables us to find information around a theme.
Continue reading Is the hashtag the best invention since the worldwideweb?
As well as creating a Pinterest link to Facebook and Twitter for simultaneous posting, you can link Google Plus, Gmail, Yahoo and Hotmail to cross-reference contacts.
Continue reading How to link your Facebook and Twitter to Pinterest
How does Google Plus compare with other social networks like Facebook and Twitter? Statistics suggest it is far from a lame social network.
Continue reading Is Google Plus a useless social network? See the stats
It’s now turning into a usability nightmare of Spaghetti Junction proportions and the sooner they sort this out the better.
All companies should have a policy to say not only what websites staff can use for work, but also what tools on those websites are off limits.
Continue reading Social networks – a legal minefield for data protection
Google Plus has the potential to be much better than Facebook but until Google learns to understand people as much as it understands data, they will always be living in Facebook’s shadow.
Continue reading Why Facebook is beating Google Plus on points
Twitter has made some interface changes with a new Activity tab and the removal of the Mentions tab. When you log in to the Twitter website, you will see a menu item above your timeline called “Activity”. This shows activities by people you are following.
This seems like a good idea but I can’t help thinking it is perhaps also Twitter’s reaction to Google Plus and recent Facebook changes – which allow you to filter timeline content by groups of people. Continue reading Twitter adds Activity tab
If you are a website manager you probably already know about the Google Webmasters service. Similar to Google Analytics, the Webmasters service displays useful information about the keywords on your site and the keywords that cause people to land on your site. It also shows other pages in the Google index that link to you, as well as some very useful information about search volumes, positions and clicks.
Marketing and communications (“marcoms” to jargon fans) used to be an “after the fact” affair. A company launched a product or formed a partnership and then put out a press release to tell people after the event. Sometimes of course press releases announce upcoming events.
Since the arrival of social media, I am intrigued to see how business communication has changed. Continue reading How social media has changed marcoms
