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Tag: Email newsletters

Are pop-ups annoying or useful?

I am seeing a massive increase in the number of sites that serve pop-ups on entry, inviting you to give your email address to subscribe, or to receive some free booklet. I don’t know about you but I hate this form of marketing with a passion, and I think it’s time to complain about it.

I am amazed that marketing professionals – many of whom would tell their clients how pop-up advertising annoys customers – are advocating the use of pop ups to promote their own email lists. While that’s understandable, it is aggressive and, in my opinion, rude.