Tag: Design

Is face recognition the most powerful marketing element?

Is face recognition the most powerful marketing element?

Published by Steve Masters on July 26, 2018

Are these designers aware that they are creating something with a recognisable pattern – the most engaging pattern in the human emotional scale?

20 smart logos that work on multiple levels

20 smart logos that work on multiple levels

Published by Steve Masters on March 24, 2018

Here are 20 famous logos renowned for their multi-faceted designs – through use of negative space or through self-referential iconic suggestion. Great logos work on multiple levels. These are just some of my favourites.

Advertisers only have themselves to blame for ad blocking

A sign on a path that reader, "Don't you hate it when ads block your path?"

Advertisers only have themselves to blame for ad blocking

Published by Steve Masters on February 5, 2017

Most of the time I am unable to simply read the news, because a number of obstacles get in the way. No wonder 11% of internet devices have ad blockers installed.

#Mobilegeddon is here – is your website mobile friendly?

#Mobilegeddon is here – is your website mobile friendly?

Published by Steve Masters on April 22, 2015

The search engine is keen to ensure its users have a good experience. It doesn’t want to show search results on mobiles for web pages that will be hard to read on a phone. It wants to prioritise things that will be useful.
So, if your website doesn’t pass the mobile-friendly test, you may find it hard to achieve visibility in search results, which will impact the traffic your site attains.