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Tag: Affiliate marketing

Google now judges your web design

Building with adsThe headline of this post is more dramatic than the reality. Google is not actually making judgements about the design of your website. As Matt Cutts has said several times in his videos, Google doesn’t really care what colour your site is, what shape it is, how many H1 tags you have or the amount of text you use. All it cares about is promoting websites people want to read.

As I have said to many people on many occasions, there is an absolute logic to giving Google what it wants. Create a website that people can use, that people like to visit repeatedly, that people like to promote, that is textually relevant to the kinds of things your target readers search for in Google.

Beware internet millionaires in sheep’s clothing

House of cards - get rich quick internet scamsI remember during the heady days of the dotcom bubble, in 2000, being in a meeting where we were discussing the rapid decline in valuations of dotcom companies. The over-valuation of made investors doubt how companies could be valued so high without revenues or guaranteed future income, and suddenly they were looking at internet companies like real businesses.

The bubble burst quickly, just like the current global recession was caused by people realising the financial system was a house of cards based on credit and imaginary money that could not possibly all be paid back.