Social Media - Page 2 of 3 - The Steve Masters blog

Is your customer service being seen to be done?

Published by Steve Masters on January 5, 2012

Customer service is like justice – not only must it be done but it must also be seen to be done. Your company has a better chance now than ever before to show customer service in operation, but are you one of the majority who fail to recognise this?

Facebook and Twitter allow you to provide a public platform for you to make your customer service activities visible to all. Traditionally, customer service is a private company-to-customer operation. With social media, customers can ask questions for all to read.

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Social media is more than a marketing expense

Social media is more than a marketing expense

Published by Steve Masters on December 30, 2011

Most social media marketing companies spend a lot of time trying to convince companies of the importance of spending money on Facebook, Twitter, YouTube and other social networks. They, accurately, extol the benefits of investing in social media content, talking about engagement metrics and reach.

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Create a Google Plus business page in five steps

Published by Steve Masters on December 13, 2011

If you are going to be the one maintaining the page, go ahead. If not, the person who will be managing the page will need to use their Google Plus account to create the page. Multiple admins will be available, just not yet.

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Is Klout another Boo.com?

Published by Steve Masters on November 28, 2011

In 1999, while we were still riding the up-curve of the dotcom boom, the industry was full of frenzied talk about the launch of Boo.com. This exciting technological revolution would propel online shopping into the 21st century, we were promised. The resultant site collapsed because of that very same technology being too hard to use and making the site so cumbersome that it never got out of the starting gates. Millions of dollars of investment went down the pan and hundreds of people were laid off.

Today, we no longer fall for fanciful stories of future success without proof of concept. The bursting dotcom bubble taught us that, but we are experiencing a new kind of bubble where emperors are appearing with their new clothes in the form of big players that will ultimately fall down.

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Facebook page insights – new features

Published by Steve Masters on November 22, 2011

The Insights now appear in a tab on the left menu. When you click on the tab, three sub-menu items are revealed – Likes, Reach and Talking About This.

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Manage social media the Conversocial way

Published by Steve Masters on November 18, 2011

If you’re looking for ways to manage multiple social media accounts, you may have heard of Hootsuite and Tweetdeck, but take a look at Conversocial.

This is a free service for single users who want to not only manage accounts on Twitter and Facebook but also track usage statistics.

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Twitter adds Activity tab

Published by Steve Masters on November 11, 2011

Twitter has made some interface changes with a new Activity tab and the removal of the Mentions tab. When you log in to the Twitter website, you will see a menu item above your timeline called “Activity”. This shows activities by people you are following.

This seems like a good idea but I can’t help thinking it is perhaps also Twitter’s reaction to Google Plus and recent Facebook changes – which allow you to filter timeline content by groups of people.

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Get ready to create your Google Plus business page

Published by Steve Masters on November 8, 2011

You could use the Hangouts feature to have open dialogue with customers, you can add brands to your Circles and you will be able to see brand pages appearing in natural Google search results.

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Facebook page Insights – who’s engaging?

Published by Steve Masters on October 9, 2011

If you look in the left column, underneath the count to show the number of people who like your page, you will also see a count for the number of people “talking about this”.

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Could the Facebook timeline get you fired?

Published by Steve Masters on September 29, 2011

Imagine you start browsing job ads or reading salacious material and Facebook announces it on your timeline without asking you first.

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How social media has changed marcoms

Published by Steve Masters on August 18, 2011

Marketing and communications (“marcoms” to jargon fans) used to be an “after the fact” affair. A company launched a product or formed a partnership and then put out a press release to tell people after the event. Sometimes of course press releases announce upcoming events.

Since the arrival of social media, I am intrigued to see how business communication has changed.

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Don’t put all your eggs in one basket

Published by Steve Masters on August 2, 2011

Some of the people you connect with on Facebook may be your target customers but they may never do business with you through Facebook.

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Who owns your social profile?

Published by Steve Masters on August 1, 2011

As I mentioned in 10 tips for your corporate social media policy, companies should develop a rule book for how their staff use social media. The question of account ownership was raised this week when it was reported that a BBC journalist took her 60,000 Twitter followers with her when she went to rival company ITV.

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Google Plus business profiles will be coming

Published by Steve Masters on July 30, 2011

Most branded accounts have been closed down by Google Plus with the promise that a business version of Google Plus would be coming later in the year.

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Brand your Facebook page profile picture

Published by Steve Masters on July 27, 2011

The most fundamental piece of branding you need to do on your Facebook page is your profile picture, which also dictates the thumbnail image people see next to your status updates.

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How to manage Google Plus circle privacy

Published by Steve Masters on July 23, 2011

Let’s say you have some people you want to hide because you don’t want the general public to know you follow them. Just edit your profile settings using the method below.

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Extended Circles in Google Plus explained

Published by Steve Masters on July 23, 2011

Extended Circles in Google Plus are, simply, the same concept as Facebook’s “friends of friends” feature – although there is a difference.

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Google Plus Circles – a visual explanation

Published by Steve Masters on July 23, 2011

Think of Google Plus circles like a “need to know” list where each piece of information is for the eyes only of the people on the list.

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Category: Social Media