Customer service is like justice – not only must it be done but it must also be seen to be done. Your company has a better chance now than ever before to show customer service in operation, but are you one of the majority who fail to recognise this?
Facebook and Twitter allow you to provide a public platform for you to make your customer service activities visible to all. Traditionally, customer service is a private company-to-customer operation. With social media, customers can ask questions for all to read.