Digital marketing tips, views and analysis
In 1999, while we were still riding the up-curve of the dotcom boom, the industry was full of frenzied talk about the launch of Boo.com. This exciting technological revolution would propel online shopping into the 21st century, we were promised. The resultant site collapsed because of that very same technology being too hard to use and making the site so cumbersome that it never got out of the starting gates. Millions of dollars of investment went down the pan and hundreds of people were laid off.
Today, we no longer fall for fanciful stories of future success without proof of concept. The bursting dotcom bubble taught us that, but we are experiencing a new kind of bubble where emperors are appearing with their new clothes in the form of big players that will ultimately fall down. Continue reading Is Klout another Boo.com?
If you’re looking for ways to manage multiple social media accounts, you may have heard of Hootsuite and Tweetdeck, but take a look at Conversocial.
This is a free service for single users who want to not only manage accounts on Twitter and Facebook but also track usage statistics. Continue reading Manage social media the Conversocial way
Twitter has made some interface changes with a new Activity tab and the removal of the Mentions tab. When you log in to the Twitter website, you will see a menu item above your timeline called “Activity”. This shows activities by people you are following.
This seems like a good idea but I can’t help thinking it is perhaps also Twitter’s reaction to Google Plus and recent Facebook changes – which allow you to filter timeline content by groups of people. Continue reading Twitter adds Activity tab
Marketing and communications (“marcoms” to jargon fans) used to be an “after the fact” affair. A company launched a product or formed a partnership and then put out a press release to tell people after the event. Sometimes of course press releases announce upcoming events.
Since the arrival of social media, I am intrigued to see how business communication has changed. Continue reading How social media has changed marcoms
The News of the World phone hacking scandal is a lesson for any business in how not to manage bad news. In a world where social media gives every man and his mouse an instant voice; where social networks allow the instant worldwide dissemination of scandal, not just News of the World but the global empire that owns it has been slapped in the face by the common man.
The lesson to be learned from the phone hacking story is that you should be open and up front, not be economical with the truth and not try to cover up things that would appear far worse if revealed by other parties. Continue reading Phone Hacking: a reputation management lesson
