Anyone who doesn’t realise this is how most of the websites on the Internet work would think Pinterest is doing something underhand.
Digital marketing tips, views and analysis
Category: Social Media
Some brand owners are showing some great initiative with Pinterest, gamifying their use of it. For retailers, Pinterest is a great way to build and share an online catalogue.
Customer service is like justice – not only must it be done but it must also be seen to be done. Your company has a better chance now than ever before to show customer service in operation, but are you one of the majority who fail to recognise this?
Facebook and Twitter allow you to provide a public platform for you to make your customer service activities visible to all. Traditionally, customer service is a private company-to-customer operation. With social media, customers can ask questions for all to read.
Most social media marketing companies spend a lot of time trying to convince companies of the importance of spending money on Facebook, Twitter, YouTube and other social networks. They, accurately, extol the benefits of investing in social media content, talking about engagement metrics and reach.
In 1999, while we were still riding the up-curve of the dotcom boom, the industry was full of frenzied talk about the launch of Boo.com. This exciting technological revolution would propel online shopping into the 21st century, we were promised. The resultant site collapsed because of that very same technology being too hard to use and making the site so cumbersome that it never got out of the starting gates. Millions of dollars of investment went down the pan and hundreds of people were laid off.
Today, we no longer fall for fanciful stories of future success without proof of concept. The bursting dotcom bubble taught us that, but we are experiencing a new kind of bubble where emperors are appearing with their new clothes in the form of big players that will ultimately fall down.
If you’re looking for ways to manage multiple social media accounts, you may have heard of Hootsuite and Tweetdeck, but take a look at Conversocial.
This is a free service for single users who want to not only manage accounts on Twitter and Facebook but also track usage statistics.
Twitter has made some interface changes with a new Activity tab and the removal of the Mentions tab. When you log in to the Twitter website, you will see a menu item above your timeline called “Activity”. This shows activities by people you are following.
This seems like a good idea but I can’t help thinking it is perhaps also Twitter’s reaction to Google Plus and recent Facebook changes – which allow you to filter timeline content by groups of people.
Marketing and communications (“marcoms” to jargon fans) used to be an “after the fact” affair. A company launched a product or formed a partnership and then put out a press release to tell people after the event. Sometimes of course press releases announce upcoming events.
Since the arrival of social media, I am intrigued to see how business communication has changed.
