If you want to quickly analyse your website to see how it’s performing on search engines like Google and Bing, here’s a quick guide to how you can do it in five minutes. These five minutes will be invaluable in setting you on the path to making improvements to your content and your site structure.
Step 1 – See how much of your website is in Google
In the Google search bar, type “site:www.yoursite.com” and hit enter. Google will then show you how many pages it has indexed from your domain name. Some of these may be Flash files and some may be PDFs.
Tip: Look at the page titles to make sure they are all unique and relevant to their pages.
Step 2 – See how many links on other sites point to you
In the Google search bar, type “link:www.yoursite.com” and hit enter. Google will then give you an idea of the number of links pointing to your site. This is only a guide as Google won’t show you everything. For a more complete picture, go to Yahoo! and do the same test there with just your domain name.
Tip: You can also look for links to specific pages using a specific URL.
Step 3 – Check your keyword density
Go to this tool on SEO Book. Put in the URL of your home page (or any specific page you want to test). The checker will then give you a breakdown of the density of keywords and phrases on your web page. This is an indicator of relevance. The words that appear the most should be the keywords your target customers use when searching.
Tip: Pay specific attention to the page title field – does it contain the most important keywords?
Step 4 – Check Google Images
Do the same search as in step one but using Google Images. Search for “site:www.yourdomain.com” and Google will show you all the images from your site that it has indexed.
Tip: Mouse over the images to see the file names. This is a good way to see whether your file names are relevant. For example, “little-house-on-the-prairie.jpg” has more meaning than “image_123.jpg”.
Step 5 – Validate your code
Run your website through the W3C validator. This will give you errors and warnings to help you make improvements. If your code validates, it is more likely to be treated with respect by Google and other search engines.
Tip: For SEO purposes, look especially for notes about missing ALT tags. ALT tags give you an opportunity to add more keyword relevance to the code of your page.