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Google freshens up algorithm

Google FreshThe Google dance is so hard to keep up with as the pace of changes to Google’s powerful search engine increases. In recent months we’ve seen the Caffeine update, the Panda update and now one that is being nicknamed Google Fresh.

I previously wrote about Google’s pledge to punish spammy content, but this latest alteration to the Google algorithm is about freshness, and as far as I’m concerned it’s a welcome change.

Frequently I have been frustrated when trying to use Google to fine topical information, only to be shown prioritised articles published four or five years ago, and sometimes even further back.

In its latest announcement, Google suggests that most of the time when we’re looking for something we’re looking for latest or current information. For example, if you  search for “Libya” you are likely to be looking for current information. Likewise, if you search for “how to build a Facebook page”, you won’t want to be taken to an article written five years ago where all the instructions will be out of date.

So, how to take advantage of this new approach? Here are some tips to think about:

  • Make sure you have regular, new content on your site.
  • Try to get news into Google News, which gets a prominent position in timely Google results.
  • Put a time stamp on your pages and articles somewhere so Google can see when they were published.
  • If you are short on content or ideas for your site, try refreshing existing pages by re-writing or updating them and then changing their time stamps.
  • Use social media to promote your content.
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