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Category: SEO Tips

#Mobilegeddon is here – is your website mobile friendly?

The search engine is keen to ensure its users have a good experience. It doesn’t want to show search results on mobiles for web pages that will be hard to read on a phone. It wants to prioritise things that will be useful.
So, if your website doesn’t pass the mobile-friendly test, you may find it hard to achieve visibility in search results, which will impact the traffic your site attains.

Continue reading #Mobilegeddon is here – is your website mobile friendly?

SEO: Don’t confuse bounce rates with bounces

What Google is looking for is quality pages that are relevant to searcher intent. It wants to present results that match what people are looking for. If a searcher sees your website in the results and clicks through, this is a signal to Google that your result was at least enough to attract a click. But if the user clicks back to Google within a couple of seconds, this could tell Google that they didn’t like what they saw,

Continue reading SEO: Don’t confuse bounce rates with bounces

How Google works – a video intro

Matt CuttsI have conversations all the time with clients and friends who say they “don’t get all this SEO stuff” and they don’t understand how Google works.

The reason for that is because how Google actually works is complicated. How does it manage to look through millions of web pages and produce a credible result for your query in a couple of seconds? It uses more than 200 signals to look at the pages in its index and compare it with the search term to work out which pages are the best ones to recommend. Continue reading How Google works – a video intro

Google Panda 3.3 – get in the picture

Google Panda 3.3 - Let's Dance. Google has announced several new tweaks to its Panda algorithms in what is being called Panda 3.3. While the announcement and several of the changes were routine, there are some key parts of the announcement that website owners should take into account.

First, Google says it has turned off part of its scoring mechanism for link analysis. Without explaining what exactly this means, Google is leaving us all to figure it out. Looking at chatter online though, it seems like the websites most affected are those that carry obviously spammy links to try to boost their page rank. Although I can only guess, when Google says it has turned off something in its link analysis, it could possibly be now ignoring page rank when it comes to viewing links between sites. If you know more about this I’d love to hear from you.

Continue reading Google Panda 3.3 – get in the picture

Google now judges your web design

Building with adsThe headline of this post is more dramatic than the reality. Google is not actually making judgements about the design of your website. As Matt Cutts has said several times in his videos, Google doesn’t really care what colour your site is, what shape it is, how many H1 tags you have or the amount of text you use. All it cares about is promoting websites people want to read.

As I have said to many people on many occasions, there is an absolute logic to giving Google what it wants. Create a website that people can use, that people like to visit repeatedly, that people like to promote, that is textually relevant to the kinds of things your target readers search for in Google. Continue reading Google now judges your web design

How to analyse your website in five minutes

Five minutes on the clockIf you want to quickly analyse your website to see how it’s performing on search engines like Google and Bing, here’s a quick guide to how you can do it in five minutes. These five minutes will be invaluable in setting you on the path to making improvements to your content and your site structure.

Step 1 – See how much of your website is in Google

In the Google search bar, type “site:www.yoursite.com” and hit enter. Google will then show you how many pages it has indexed from your domain name. Some of these may be Flash files and some may be PDFs. Continue reading How to analyse your website in five minutes

Google freshens up algorithm

Google FreshThe Google dance is so hard to keep up with as the pace of changes to Google’s powerful search engine increases. In recent months we’ve seen the Caffeine update, the Panda update and now one that is being nicknamed Google Fresh.

I previously wrote about Google’s pledge to punish spammy content, but this latest alteration to the Google algorithm is about freshness, and as far as I’m concerned it’s a welcome change. Continue reading Google freshens up algorithm

How to see who +1s your site

Google Webmasters menuIf you are a website manager you probably already know about the Google Webmasters service. Similar to Google Analytics, the Webmasters service displays useful information about the keywords on your site and the keywords that cause people to land on your site. It also shows other pages in the Google index that link to you, as well as some very useful information about search volumes, positions and clicks.

Continue reading How to see who +1s your site

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