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The Steve Masters blog Posts

10 tips for your corporate social media policy

Corporate Social Responsibility is a current buzz phrase which relates to the real world, but how responsible is your company when it comes to digital social networking? Every company, large or small, should implement a social media policy.

Just as a company might create rules for the use of its logo and brand colour scheme, and just as the HR department will create rules for staff behaviour in and out of the office, a company without a social media policy is, at best, naive and, at worst, negligent.

10 Tips to make sure customers can’t talk to you

Illegible business stationeryYou might say the most important thing in business is being contactable. You could have the best TV advertisement in the world, and the best looking website, but if people can’t contact you, you’re wasting their time and your money. A lot of business people make common mistakes when it comes to being contactable. You may have made some of these yourself.

So here are ten tips to make sure your customers have difficulty contacting you.

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