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Why colour choice is important for logo design

Choosing the right colour for your logo design can increase brand recognition by 80% and comprehension by 73%.

In this superb infographic by British Logo Design, you can see examples of logos and understand the impact of the colour choices.

The impact of colour in your logo design

  • If you want to create a sense of urgency, go for red (think of the red-top tabloid newspapers).
  • Blue engenders trust and is favoured by corporate institutions like banks.
  • Some banks like green, which is an organic colour signifying growth and trust.
  • Grey is a calm, neutral and professional colour.

And do it goes on. The infographic is well worth a read.

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