Choosing the right colour for your logo design can increase brand recognition by 80% and comprehension by 73%.
In this superb infographic by British Logo Design, you can see examples of logos and understand the impact of the colour choices.
- If you want to create a sense of urgency, go for red (think of the red-top tabloid newspapers).
- Blue engenders trust and is favoured by corporate institutions like banks.
- Some banks like green, which is an organic colour signifying growth and trust.
- Grey is a calm, neutral and professional colour.
And do it goes on. The infographic is well worth a read.