UK catering company Dirty Bird has changed its logo. The company that specialises in serving food at events and festivals from a mobile van now has a logo that looks like a squirting penis. Everyone can see it, but the designers claim it was an accident.
Quoted on The Drum, Mark James, designer of the logo, said: “We were given the name Dirty Bird as the brief, and started working on ideas. We looked at the initials, DB. Then worked with the lowercase ‘db’ linking them to form the shape of a rooster. It’s graphic representation of a rooster incorporating the initials.”
So, this cock-up was not spotted during the sketching, proof reading or market research phase. It just happened.
Popular website B3ta believes the idea of designers accidentally creating phallic logos is a phallusy (geddit?). They even have a Phallic Logo Awards, celebrating logos where designers have (purposely or inadvertently) slipped in a penis. One of those logos is the family-friendly Pontin’s.
Airbnb creates backlash with a sexy re-brand
Airbnb recently redesigned its new logo, announcing the re-brand with a big PR push. Almost immediately, there was a backlash on social media from people claiming it looks like a vagina (I can’t see it, myself) and others saying that it ripped off other brands.
Oliver Wainwright examined the furore in an article for The Guardian. But this is not the first time a logo has been described as looking like genitalia. The Dodge ram is shaped like a fallopian tube.
Unfortunate or dirty logos? You decide whether these other famous rude logo fails are intentional
Here’s a collection of other famous logo fails.