A 404 page is a vital part of any website owner’s marketing mix. (Note to self – sort mine out.)
When someone tries to visit a URL (uniform resource locator, if you please) on your site that is not a valid page, the browser will serve an error message.
If your site is set up to properly deliver a page with the 404 http header code, the browser is fully informed that this is an incorrect URL, rather than a valid page that is broken.
Liberal Democrats capitalise on the Theresa May news with 404 error page
Technical jargon out of the way, let’s celebrate the quick-thinking webmasters at the Liberal Democrats, who changed the party’s 404 page after the news that Theresa May will be crowned as PM without having to go through a party election.
Will Theresa May be Winston Churchill or Gordon Brown?
We have recent experience of a Prime Minister who was not elected to run the party – Gordon Brown. He stood uncontested, unlike Theresa May, who went through a round of candidate elimination.
As an aside to this story about 404 page brilliance, you might be pleased to hear that Winston Churchill – one of our greatest prime ministers – was also appointed as PM, rather than elected, when Neville Chamberlain resigned.
Back to the topic – more reading about 404 pages
Here are some great resources about how to optimise your 404 page.
- 404 error page examples
- The ultimate guide to the 404 status code and SEO
- Optimising error pages: creating opportunities out of mistakes
- SEO strategies for 404 errors