Every time you walk into a supermarket, there are any number of cameras filming your movements. You are not informed about these cameras – you are expected to know they are there; expected to accept their presence without knowing what will happen to the data they capture.
What if, each time you walk into the shop, you are confronted on entry by a lawyer who asks you to complete a waiver form allowing the shop to film you. Most likely, you would go to another shop. But what if every shop was doing the same thing?
That’s what the internet will be like if all sites comply with the EU cookie law by the deadline of 26th May. The law came into force in May 2011 with a one year deadline for all companies to make the necessary changes to their websites.
Under the law, all websites operating in Europe must explicitly seek permission from web visitors if they are using cookies, which almost all websites do. The problem for the millions of website owners is that they now need to put an obtrusive message in the way of their visitors, asking them to accept cookies before proceeding.
One businessman (and I suspect he won’t be the last to do this) has started a protest against the law, hoping to gain support for a mass objection. Personally, I’m all for his stance. The EU cookie law is a stupid law created by people who do not understand the internet; a sledgehammer to crack a nut. If all websites comply, the web will be rendered unusable and unenjoyable and the very people the law is supposed to protect will actually be the ones who also suffer.
See these additional links about the EU cookie law: