Ever wondered how to control the number of emails Amazon sends you? Not only transactional ones but promotional spam too. I tried, and I was impressed with the effort Amazon has gone to so that I can control the emails I receive. See how it works.
Many oral colloquialisms creep into the written word. Here are some of my favourites. A guide to things you can look out for when editing copy.
When it comes to digital marketing, or any form of marketing really, asking questions is vital. Decisions based on assumption could send you down the wrong path.
Why do we give permission to apps without thinking, allowing them to access our data, while we care about controlling our own privacy settings? Because we want better apps, better technology.
Now we have Black Friday in the UK. I don’t mind that, but why do we have to run Black Friday deals over two weeks or even longer?
I am fascinated with the Brexit and the Trump stories – mainly because of the PR and communication insights that both offer. Trump’s a master at media spin.
Adverts are necessary in publishing, but how much should readers have to put up with? I have compared the layouts of several national UK newspaper websites.
Kudos to the Liberal Democrats, whose webmasters jumped on the Theresa May news quickly, to optimise the 404 page of the website for a bit of fun and PR.
Is there a better web invention since the WWW than the hashtag? It has changed our ability to communicate with a wide audience, and it enables us to find information around a theme.
Black Friday saw injuries and arrests in the UK on 28th November as shoppers climbed over each other to fight for limited deals in supermarkets and other shops. The BBC and other media outlets reported that police were called to several shops, with one woman being injured by a falling television.
Logos that look like a penis, vagina or a uterus – are they intentional or just an error of judgement? Have a look at some and decide for yourself.
The point of choosing and saving a password on any site is part of the user experience. Don’t leave this functionality to your developer, who often thinks of security first, user experience second.
An Advertising Standards Authority ruling states that Kronenbourg beer is not French, despite the efforts of Eric Cantona to say otherwise in an adverisement that plays on the 1664 tradition of the lager.
Big brands, and famous people like Jack Whitehall, have to live with more abuse nowadays because everyone with a PC or a phone is free to publish any old dross just to amuse themselves and their friends.