Brexit will affect every aspect of doing business within the EU, and marketing companies should be aware of direct impacts, as well as indirect ones.
Digital marketing tips, views and analysis
The Steve Masters blog Posts
Already the Christmas ads are starting to appear for 2018. Here’s a collection of the ones I have found so far. Watch the videos, tell me which is your favourite.
What does BigCorp.com taking action against sites like Infowars and Gab mean for the future of the internet and free speech? Here’s what I think.
Modern political advertising on social media employs the same tactics as the advertising from half a century ago – false claims designed to evoke emotion.
When a company sets a challenge with the promise that one person will win $250,000, you would expect people to be up and at ’em, trying to win the money.
Are these designers aware that they are creating something with a recognisable pattern – the most engaging pattern in the human emotional scale?
Websites that accept guest posts might need to rethink their editorial policies, now that the internet is populated by many bloggers who are charging fees for exposure.
Greeting card company Moonpig decided to get in on the #TrumpBabyBalloon action with a related joke, but the joke backfired. See what happened.
Watch all the biggest 2018 World Cup advertisements from the UK and around the world. Which one is your favourite? See how many ads feature a Brazil player.
Virtual companies that operate in the cloud, like Uber, Airbnb and Amazon, still need to contend with real life issues. I’ll explore three of these.
Seven marketing experts share their thoughts about what matters in marketing, and what skills marketers need to develop for the future.
The European Union is considering creating a law to make memes illegal if they contain copyright material. Just because something appears on the internet doesn’t mean it is free for you to use.
Control over how my data is used, and if it is used, is the key for me in relation to GDPR – not consent forms. I am none the wiser when I tick a box what I am actually agreeing to.
Ever wondered how to control the number of emails Amazon sends you? Not only transactional ones but promotional spam too. I tried, and I was impressed with the effort Amazon has gone to so that I can control the emails I receive. See how it works.
Here are 20 famous logos renowned for their multi-faceted designs – through use of negative space or through self-referential iconic suggestion. Great logos work on multiple levels. These are just some of my favourites.
Facebook wants to generate more positive interactions between people and promote well-being. How does this sit with brand owners’ and publishers’ need to get branded content seen by individuals?
Every time you mention ASOS on Twitter, it seems, the customer service team emails you to apologise and offering to help – even if you have no orders.
Google visits high-authority websites more frequently than low-authority ones. Here are some practical things you can consider on your website.
