Immediacy is an important concept for any piece of marketing – whether it’s a magazine advertisement, a website or a shop window. Visitors must be able to understand immediately (within two seconds) what they are looking at. Think about it – as you go through your daily life you go past shop windows, you see newspaper and magazine covers, you look at product packaging and more. All the time, your brain is able to recognise what things are based on recognisable shapes, logos or hierarchical layouts. Continue reading Two secs sells – do you have the immediacy factor?