Understanding what makes things catch on can help you to come up with ideas that stand a better chance of catching on. That’s what this book is about.
Throughout You Are Not So Smart, David McRaney uses example after example, backed up by well-known studies, to explain how the way you think is not the way you think you think.
User journeys are not linear. No two people will make a buying decision after following exactly the same path. Customers can interact with your brand in multiple places before eventually buying from you.
The search engine is keen to ensure its users have a good experience. It doesn’t want to show search results on mobiles for web pages that will be hard to read on a phone. It wants to prioritise things that will be useful.
So, if your website doesn’t pass the mobile-friendly test, you may find it hard to achieve visibility in search results, which will impact the traffic your site attains.
When it comes to running a draw, it’s the prize that counts. But you don’t need to splash out on a huge grand prize to get attention. Just think creatively.
This is one of those books that every business owner and every manager should read. It demonstrates, with a series of real world examples, how it is possible to solve seemingly insurmountable business problems. Read on to find out how.
Black Friday saw injuries and arrests in the UK on 28th November as shoppers climbed over each other to fight for limited deals in supermarkets and other shops. The BBC and other media outlets reported that police were called to several shops, with one woman being injured by a falling television.
The Tony’s Pizza ad by YouTube is a clever way to show off its own value as an advertising medium, with a watchable video that works.
Logos that look like a penis, vagina or a uterus – are they intentional or just an error of judgement? Have a look at some and decide for yourself.
What Google is looking for is quality pages that are relevant to searcher intent. It wants to present results that match what people are looking for. If a searcher sees your website in the results and clicks through, this is a signal to Google that your result was at least enough to attract a click. But if the user clicks back to Google within a couple of seconds, this could tell Google that they didn’t like what they saw,
Google has introduced a form for EU subjects to ask for content to be removed from Google, if it is irrelevant, outdated or inappropriate. Read more.
The point of choosing and saving a password on any site is part of the user experience. Don’t leave this functionality to your developer, who often thinks of security first, user experience second.
In January 2014, ICANN introduced new rules for domain registrars that means all domain owners now must periodically validate their emails to prove they are the rightful owners of domains.