Control over how my data is used, and if it is used, is the key for me in relation to GDPR – not consent forms. I am none the wiser when I tick a box what I am actually agreeing to.
I started professional life as a magazine journalist, working on music magazines and women's titles before becoming a web editor in 1997 and have worked purely in online publishing since 1998. I am now Services Director for Vertical Leap, a marketing agency in Portsmouth. Connect with me on Google Plus and the other social links at the top of the page.
Here are 20 famous logos renowned for their multi-faceted designs – through use of negative space or through self-referential iconic suggestion. Great logos work on multiple levels. These are just some of my favourites.
Every time you mention ASOS on Twitter, it seems, the customer service team emails you to apologise and offering to help – even if you have no orders.
Google visits high-authority websites more frequently than low-authority ones. Here are some practical things you can consider on your website.
Many oral colloquialisms creep into the written word. Here are some of my favourites. A guide to things you can look out for when editing copy.
When it comes to digital marketing, or any form of marketing really, asking questions is vital. Decisions based on assumption could send you down the wrong path.
Why do we give permission to apps without thinking, allowing them to access our data, while we care about controlling our own privacy settings? Because we want better apps, better technology.
Most of the time I am unable to simply read the news, because a number of obstacles get in the way. No wonder 11% of internet devices have ad blockers installed.
I’d say this book is for someone who already has some understanding of SEO, who wishes to expand that understanding.
Now we have Black Friday in the UK. I don’t mind that, but why do we have to run Black Friday deals over two weeks or even longer?
I am fascinated with the Brexit and the Trump stories – mainly because of the PR and communication insights that both offer. Trump’s a master at media spin.
Facebook is promoting live video amid a perfect storm – the availability of personal mobile technology and the availability of social publishing platforms.
Let’s not beat about the bush – that is the purpose of this book. Alan Palmer gives examples of how we often don’t get straight to the point, which creates mistrust.
Adverts are necessary in publishing, but how much should readers have to put up with? I have compared the layouts of several national UK newspaper websites.
The augmented reality version of the classic “pocket monster” game has, within just a few days, generated hundreds of stories about all aspects of the game.