How does Google Plus compare with other social networks like Facebook and Twitter? Statistics suggest it is far from a lame social network.
Throughout You Are Not So Smart, David McRaney uses example after example, backed up by well-known studies, to explain how the way you think is not the way you think you think.
User journeys are not linear. No two people will make a buying decision after following exactly the same path. Customers can interact with your brand in multiple places before eventually buying from you.