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Month: July 2012

Firefox shows Olympic spirit without breaking rules

Firefox Olympics imageHow do you capitalise on the Olympic Games taking place without breaking the rules of the London Organising Committee of the Olympic Games (LOCOG)? You’ve probably heard of companies being banned from using the words London 2012 or Olympics in marketing materials, of the Olympic Cafe in London who had to fight to keep their name, even though they had been called that for years. Little Chef is allowed to serve its Olympic Breakfast because it’s been doing that for years too.

LinkedIn introduces follower statistics for company pages

LinkedIn follower statisticsI was pleased to receive an email from LinkedIn telling me about the launch of its new statistics feature for company pages. Here’s what the email said.

“We’d like to let you know about an exciting new feature just launched for Company Pages — Follower Statistics.

“The Follower Statistics tab gives you a deeper understanding of your followers and their demographics. Plus, it shows activity and trends around your company status updates.”

Google wows with Google Now for Android

Google NowGoogle is taking personalised search to the next level with the launch of its predictive information tool Google Now. Released in the next version of the Android operating system, Google Now automatically gives you information thatit assumes you might need when you might need it.

For example, if you have a meeting in your calendar and Google Now knows where that is, it might pop up a notification of the time you ought to leave to beat the traffic. If you are in a specific restaurant, you might get a pop up of the most popular menu items – based on your personal preferences.

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