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Month: May 2012

How Google works – a video intro

Matt CuttsI have conversations all the time with clients and friends who say they “don’t get all this SEO stuff” and they don’t understand how Google works.

The reason for that is because how Google actually works is complicated. How does it manage to look through millions of web pages and produce a credible result for your query in a couple of seconds? It uses more than 200 signals to look at the pages in its index and compare it with the search term to work out which pages are the best ones to recommend.

EU cookie law will hurt those it should be helping

Busybody Bureaucrats ruiin the net with a stupid cookie lawEvery time you walk into a supermarket, there are any number of cameras filming your movements. You are not informed about these cameras – you are expected to know they are there; expected to accept their presence without knowing what will happen to the data they capture.

What if, each time you walk into the shop, you are confronted on entry by a lawyer who asks you to complete a waiver form allowing the shop to film you. Most likely, you would go to another shop. But what if every shop was doing the same thing?