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Month: January 2012

Google now judges your web design

Building with adsThe headline of this post is more dramatic than the reality. Google is not actually making judgements about the design of your website. As Matt Cutts has said several times in his videos, Google doesn’t really care what colour your site is, what shape it is, how many H1 tags you have or the amount of text you use. All it cares about is promoting websites people want to read.

As I have said to many people on many occasions, there is an absolute logic to giving Google what it wants. Create a website that people can use, that people like to visit repeatedly, that people like to promote, that is textually relevant to the kinds of things your target readers search for in Google. Continue reading Google now judges your web design

The convergence of magazines and web

Vanity FairI worked in magazine publishing when the “world wide web” (as it was still being called) was becoming the new way to publish. At that time, magazine publishing companies, and some newspaper publishers, invested warily in the new medium because of the fear that the web would kill magazine sales and affect marketing.

Trade magazines that relied on industry advertising (especially those reliant on job ads) suddenly saw their paginations drop as the web offered a more cost effective and trackable way to reach customers. Continue reading The convergence of magazines and web

Argos wants reviews, but does it really?

Argos reviewsIf you take the time to write what you think is an honest and well-reasoned review of a product you have paid good money for, you might understandably feel aggrieved when the company that invited you to write the review says it isn’t good enough to be published.

This happened to me recently on the Argos website after they emailed me to invite me to review a child’s bed I had bought. I wrote the review and then received an email a few days later to say, “Unfortunately we could not publish your review as it did not meet our guidelines.” Continue reading Argos wants reviews, but does it really?

Anonymous launches attack on SOPA/PIP supporters

We Are Anonymous logoA day after the anti-SOPA/PIP internet blackout, hacking group Anonymous has launched an attack on companies and government bodies that support the Stop Anti Piracy Act and Protect IP bill.

Posting a series of updates on its Twitter account (@YourAnonNews), the group taunted the Justice Department, Universal Music, the Recording Industry Association of America and Motion Picture Association of America as all their websites crashed. Continue reading Anonymous launches attack on SOPA/PIP supporters

Stop SOPA and PIP – why the world should care

SOPA resistence dayThe majority of internet users have perhaps by now heard the term SOPA. They may have even heard of PIP – because today many global web brands have blacked out their sites to protest against these proposed pieces of US legislation.

Journalists in the UK have described the bills going through the US Congress as local legislation for America, and perhaps millions of ordinary people are dismissing the growing protest as a geek-fest or something that really doesn’t affect their daily lives. After all, if millions of people don’t vote because they don’t think anything ever changes, why should they care about a bill that is designed to target piracy? The internet will still carry on, right? Continue reading Stop SOPA and PIP – why the world should care

Is your customer service being seen to be done?

Customer service app - Thomas CookCustomer service is like justice – not only must it be done but it must also be seen to be done. Your company has a better chance now than ever before to show customer service in operation, but are you one of the majority who fail to recognise this?

Facebook and Twitter allow you to provide a public platform for you to make your customer service activities visible to all. Traditionally, customer service is a private company-to-customer operation. With social media, customers can ask questions for all to read. Continue reading Is your customer service being seen to be done?

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