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Month: August 2011

How to proof read your own content

Proof readingOne of the most neglected aspects of self-publishing is proofing and editing copy. The world is full of people who write and publish their own content (myself included, as is evident with this very piece) and there is a wealth of un-proofed content, full of errors and inconsistencies.

I am guilty of not re-reading my own copy before publishing it, some of the time, but even when I do, author blindness will mean I miss some problems.

Here is a checklist for writers, to help you ensure your quantity is matched by quality.

How social media has changed marcoms

Social networking crowdMarketing and communications (“marcoms” to jargon fans) used to be an “after the fact” affair. A company launched a product or formed a partnership and then put out a press release to tell people after the event. Sometimes of course press releases announce upcoming events.

Since the arrival of social media, I am intrigued to see how business communication has changed.